The Diagnostic Marketing Association (DxMA), formerly known as the Biomedical Marketing Association (BMA), announced that it will offer an introductory membership in 2010.
Committed to building diagnostic industry leadership by providing industry knowledge, professional development and a venue for the exchange of ideas, members of the DxMA enjoy the opportunity to engage potential clients as well as access to their peers to help gain valuable insight on what’s happening in the marketplace, and what’s in store for the future.
“The DxMA recognizes that in today’s cost-conscious environment, many companies are cutting back on memberships in associations. We believe that, in these trying times, it is even more important to get and remain connected to your peers, as well as have resources available to assist with your ever-expanding list of responsibilities,” stated 2009 DxMA President Keith Chaitoff, Divisional Vice President, US Marketing, Abbott.
Accordingly, in 2009 the DxMA rolled out a new membership campaign with a tiered dues and correlating benefits structure. The DxMA’s expanding membership base is comprised of professionals from in vitro diagnostics companies and marketing agencies, as well as key nonprofit industry associations and publications.