Gene Express Inc, Toledo, Ohio, has named Michael M. Rowe as senior VP of global marketing.

Rowe will oversee the company’s worldwide marketing campaign and strategies.

“With his 25 years of experience in pharmaceuticals, biologics, and devices, and track record of success, he will be invaluable for the company,” said Gene Express CEO Gerald Vardzel.

The company participates in discovery, validation, commercialization, and delivery of gene expression-based molecular diagnostic tests through research and strategic partnerships.

Rowe had been senior director of US therapeutics marketing at Bayer, Pittsburgh, where he worked as the marketing head for the biologic, Betaseron.

Earlier, he served as director of cardiovascular marketing at Women First Healthcare; senior marketing manager for Lipitor at Pfizer; director of global outcomes research and strategic marketing research at Allergan; and manager of international marketing and marketing research at Warner-Lambert Co.