Are You Wasting Your Marketing Budget?: Options for Change in 2013
Marketing to medical practices and pathology laboratories is a very dynamic process. Staying in touch with the latest industry trends and technologies is the most important necessity for businesses that target these niches. There are many different methods and approaches that you can utilize to gain exposure in this market; editorial newsletters, Webinars, lead-generation campaigns and marketing via social media as well as industry publications have become even more important.
Finding leads is typically the primary focus when marketing any device or laboratory service. When it comes to marketing, the support of an effective lead-generation mechanism is paramount. You need to constantly update your lead lists and keep watching out for newer opportunities while priming the pump with fresh editorial content relevant to your targets interests.
Just ask yourself, when was the last time you Googled a question? Exactly! Who hasn’t! Then why not create content around the questions your potential leads need answers to?
Marketing tips
Marketing tipsMake sure that your marketing efforts include a rigorous multichannel approach and target the key mediums from which pathology and medical practitioners access information. While using traditional methods such as mail and telemarketing are effective and important, make sure that you combine your conventional sales and marketing strategies with several online marketing efforts as well. Using newer methods like e-mail marketing, social media campaigns, lead generation, online display ad campaigns, and SEO strategies can also prove to be highly beneficial given they are managed properly.
The other most important aspect is the usage of effective lead-generation mechanisms. This can be created only by the experience and skill of a seasoned marketing team that knows your niche. Effective lead generation is essential for a smooth sales cycle, which is why this process is so important. Call it the heart of your sales efforts, without leads there are no sales. Without an effective lead-generation mechanism, it is extremely difficult to make a place for yourself in the market.
Always remember that medical and pathology practitioners are some of the most selective clients in any industry. You must adopt a customer-centered approach to your sales and marketing strategy. Also ensure that your sales team is fully aware of the issues that are critical to your customers, as many pathology and medical practice owners generally prefer suppliers that are knowledgeable about their day-to-day routines and concerns.
Millennial Consulting offers services specifically tailored to assist medically focused organizations with strategic marketing efforts that generate quality leads and a return on investment.
Click here to learn more and for a free quote, or call (512) 577-2855.
[Source: Millennial Consulting]
