This is a companion article to the feature, “HRM Automates Critical Lab Operations.”

Healthcare relationship management (HRM) platforms combine the concepts of customer relationship management (CRM) and business intelligence (BI) in a single unified software platform designed just for healthcare. Data from billing, couriers, laboratory information systems, payors, suppliers, and many other sources can be unified in HRM platforms, which then deliver insights via easy-to-understand dashboards.

Designed specifically for healthcare, HRM platforms are compliant with the requirements of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and deliver a comprehensive view of all lab customers without requiring significant manual data entry.