Xifin Inc, San Diego, has recently launched VisualStrata, a precision medicine informatics platform that curates and visualizes diagnostic, clinical, and financial data to document the patient journey through diagnosis, treatment, and outcomes.

By uniquely collating structured and unstructured data from disparate systems into a single source, VisualStrata enables healthcare professionals to gain deeper insights into optimal disease treatments and to improve personalized care decisions. VisualStrata also supports strategic organizational objectives such as clinical improvement initiatives, efficiency programs, physician engagement, and population health efforts.

Precision medicine programs have the potential to reduce adverse events and provide better outcomes at a lower cost by tailoring therapies based on individual patient characteristics. However, a major challenge to the efficient delivery of precision medicine is that patient data often reside in multiple data systems. Such difficulties are only expected to increase with the availability of more and more patient data, which are currently estimated to be growing at a rate of 48% per year.1

To optimize patient care, healthcare providers must consider all relevant patient data. Such an effort can be particularly problematic in oncology due to the complexity of the disease and the number of medical specialties often required for diagnosis, staging, and treatment planning. Yet, according to a recent survey, 65% of physicians said they did not have all the healthcare information they need about their patients.2

Today, having access to enabling technologies that include sophisticated analytics and visualization capabilities is viewed as a critical factor for a successful healthcare practice. Developed to help meet this need, Cloud-native VisualStrata helps care teams optimize patient care, support physician collaboration, develop healthcare quality reports, and conduct research.

“We have been leveraging the data collection, documentation, and peer-to-peer collaboration capabilities of Xifin’s VisualStrata platform for some time,” says Lori D. Frasier, MD, chief of the division of child abuse pediatrics at Penn State Hershey Children’s Hospital. “The system’s ability to manage complex datasets and build a quality data repository has the potential to significantly improve patient care—particularly useful in oncology, given the number of medical specialties involved.”

Built for the healthcare industry by bioinformaticists and leveraging Xifin’s 20 years of experience in working with healthcare big data, VisualStrata seamlessly integrates with most electronic health records (EHRs) and electronic medical records (EMRs). It also integrates with Xifin’s RPM 10 and LIS 5 solutions, as well as other products that collect patient clinical, diagnostic, and financial data. VisualStrata assists healthcare teams and researchers with the following.

Real-World Data Analytics. The consolidation of rich patient datasets from multiple sources allows for the development of real-world evidence, which can be used to establish clinical utility and lead to new disease treatment insights. VisualStrata’s ability to query patient datasets helps providers and researchers discover new insights for optimal treatment planning in precision medicine programs and population health initiatives.

Healthcare Quality Reporting. As healthcare costs continue to rise and reimbursement is increasingly value-based, healthcare providers must document quality care activities that lead to improved patient outcomes and lower costs. VisualStrata has quality reporting capabilities that can help satisfy the evidentiary and compliance needs for both payors and institutions.


Lâle White, Xifin.

Temporal Record and Case Management. Healthcare providers must be able to accurately organize, manage, and document each patient’s journey, from diagnosis and treatment to outcomes. VisualStrata collates structured and unstructured data from disparate systems into a single source to enhance the functionality of EHRs and EMRs.

Care Team Collaboration. Data-informed treatment planning is central to precision medicine, and clinicians rely on the expertise of their multidisciplinary team colleagues to navigate the complexities of biomarker data, molecular testing, and other diagnostics. VisualStrata’s collaboration dashboard allows care team members to share patient data and collaborate on cases in real-time and on demand.

“We know from years of working closely with diagnostic providers that gathering a patient’s data into a unified view is incredibly important for effective treatment,” says Lâle White, executive chair and CEO of Xifin. “As precision medicine becomes more mainstream, it’s critical that healthcare providers have a data management strategy that delivers access to the right data and analyses, at the right time. Only when we do so can we realize efficiencies, improve patient outcomes, and achieve the goal of value-based care. With VisualStrata, Xifin is delivering a critical tool to ensure success as providers advance their precision medicine strategies.”

For further information, visit Xifin.


  1. The Digital Universe: Driving Data Growth in Healthcare [online]. Hopkinton, Mass: EMC Dell, 2014. Available at: www.emc.com/analyst-report/digital-universe-healthcare-vertical-report-ar.pdf. Accessed January 21, 2019.
  1. Finding a Faster Path to Value-Based Care [online]. Salt Lake City: Quest Diagnostics, 2016. Available at: https://quanumsuite.questdiagnostics.com/june-2016-study/thankyou?submissionguid=4622cd4d-1c47-434d-acc4-2f579f64941b. Accessed January 21, 2019.

Featured image: VisualStrata real-world data analytics from Xifin.