BioCision LLC announced that it has agreed to a co-promotion program with Biohit Inc. Biohit’s ErgoTube microcentrifuge tubes will now be branded and sold by both Biohit and BioCision.
In addition, Biohit will cross-promote BioCision’s highly thermo-conductive CoolRack microfuge tube racks for use in combination with ErgoTubes.
"BioCision’s CoolRacks allow for the standardized cooling, freezing and thawing of samples stored in easy to open ErgoTubes," said Michelle Nemits, vice president of sales and business development for BioCision. "This co-promotion agreement allows BioCision to offer scientists the perfect combination of products that have been optimally designed for bench-top sample handling and improved productivity."
"The complimentary nature of ErgoTubes and CoolRacks makes them ideal for cross-marketing," said Richard Miceli, director of sales & marketing for Biohit. "We are pleased to be entering into this partnership with BioCision to co-promote our company’s products, and we look forward to opportunities to expand this partnership in the future to include other product lines."
Source: BioCision
