BioCision LLC recently signed a product distribution agreement with SANYO E&E Europe BV, SANYO’s biomedical division in Europe. SANYO is marketing the entire CoolProduct portfolio—a modular system of innovative benchtop laboratory tools based on BioCision’s patented technology for temperature change and control of benchtop biomedical samples.
All three BioCision product lines are available now and are being launched in Europe with SANYO: CoolRack™, highly thermo-adaptive cryo tube, microfuge, and PCR sample holders; the CoolBox™, a portable ice-free cooling and freezing sample management product; and CoolCell™, an alcohol-free, no-maintenance device for precise rate-controlled –1ºC/minute cell freezing.
The new European distribution agreement is one of a series of partnership deals for BioCision that expands its presence geographically as well as into new business segments. BioCision’s growing global distribution network now includes approximately 30 partners in North America, Europe, the Middle East, and Asia.
Commenting on the latest distribution agreement, BioCision CEO Rolf Ehrhardt, MD, PhD, said, “This represents a significant additional validation for our products, as SANYO is a premier supplier of cooling/freezing equipment in Europe. SANYO will help us greatly to increase our penetration into European markets, and the new initiative truly underscores the growing need and demand for inexpensive, effective tools for portable sample cooling and freezing.”
BioCision’s highly thermo-conductive CoolRack modules enable standardized benchtop sample cooling, freezing, snap freezing, heating and thawing. CoolRacks, along with BioCision’s ice-free CoolBox system and CoolCell, bring portability and all-day uniform temperature control to the benchtop.
CoolProducts allow easy handling, organization, protection, and standardization of samples, cells, and specimens, with applications in drug discovery, and basic and clinical research. Users benefit from high sample reproducibility and consistency—experiment-to-experiment, lab-to-lab, and research/clinical site-to-site.
“We are constantly striving to provide our customers with the best and most efficient tools for optimizing their laboratory work,” said SANYO senior product manager Paul Freeland. “BioCision’s products are unique in their ability to manage temperature-sensitive lab samples—whether cooling, freezing, heating, or thawing—independent of user or location.”