ARUP Labs is expanding its outreach program to include a comprehensive suite of services that will enable its clients to have a positive impact on their local health community.

“ARUP Direct™ is a total outreach solution that offers our clients a comprehensive, start-to-finish program—regardless of the client’s size or stage of development,” says Nancy Andes, senior vice president and director of marketing for ARUP.

According to Ronald L. Weiss, MD, MBA, professor of pathology and president and CEO of ARUP Labs, ARUP Direct will serve as an umbrella structure for the outreach services to provide clients with the critical services and skills necessary to compete in the local and regional marketplace. “By expanding our current outreach model, ARUP is strengthening our philosophy that health care is best provided at the community level. ARUP Direct is designed to support our clients in this commitment to their communities.”

As part of the expansion, Anne Messing has joined ARUP as outreach development manager. She will work closely with clients to maximize growth through effective outreach programs. Messing has more than 15 years of experience in the health care industry, including extensive experience in laboratory operations and management, outreach operations and management, funding procurement for capital equipment and budgets, and other laboratory-related business disciplines.

Prior to joining ARUP, Messing served as administrative director of clinical laboratories at William Beaumont Hospital in Michigan.